MSC | Tendencias hoteleras 2019
Servicios personalizados y detallados en Revenue Management hotelero . Análisis detallado por segmento para aumentar las ventas de su hotel, y disminuir los costos. Junto con el aumento de posicionamiento y distribución Online hotelera.
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Tendencias hoteleras 2019

Tendencias hoteleras 2019

Ya estamos llegando al final del año 2018 y ya empezamos a pensar en las ventas y tendencias en el 2019.
Travel Market Report se ha reunido con Bjorn Hanson, profesor adjunto del centro de hospitalidad Jonathan M. Tisch, de la Universidad de Nueva York, para analizar cuál va a ser la tendencia en el próximo año. Hanson dio algunas claves. Aunque está enfocado a la zona de Estados Unidos y el Caribe, algunas también son extrapolables a nuestro país.

1. Mayor aplicación de políticas de cancelación cada vez más flexibles. El gran año de las políticas de cancelación fue 2016, cuando la mayoría de los hoteles aplicó cancelaciones gratuitas hasta dos días antes de la reserva. Sin embargo, todavía no hay normativas aplicables de forma general, sino que se deja a voluntad de la propiedad. Aun así, Hanson cree que la cancelación será cada vez más flexible, “pues no hay nada peor para el huésped que decir: ‘Lo siento, pero no nos importa tu vida ni tus cambios de horario laboral’”. A mi parecer, en este punto habrá que ver también la manera de no tener un alto grado de porcentaje de cancelaciones que afecta el posicionamiento online. Esto puede empeorar su posicionamiento.

2. Reducir los costes de adquisición de huéspedes a través de la reserva directa. Explotar los canales directos de venta. Después de años de perder reservas en OTAs, los hoteles estadounidenses han recuperado parte del terreno perdido en 2017. “Espero ver más marketing directo, ofertas y tarifas especiales para quienes reserven a través de la web del hotel“. Se trata de que el hotelero se ponga en su sitio y recuerde quién es el dueño de las habitaciones.

3. Reservas con mucha antelación. Esto ocurre en Estados Unidos y el Caribe con la alza de los precios hoteleros por las altas tasas de ocupación. A mi parecer aquí en Argentina en cambio la tendencia es más de la reserva de último momento y a corto plazo por el cambio de tarifas la tendencia de las tarifas bajas. (habrá que ver si la reserva anticipada con mucha antelación cambia aquí).

4. Más y mejor tecnología: El acceso a Internet debe ser más rápido y seguro. “Los huéspedes piden Internet de alta velocidad, pero satisfacer esa necesidad es complicado“, argumenta Hanson. Además de costoso. “Aun así, los hoteles han comprobado que el nivel de insatisfacción es tal, que han empezado a actualizarse”, añade. Al final, con Internet de alta velocidad agregan valor a esta inversión, ya que permite a los huéspedes conectar fácilmente sus dispositivos personales a las pantallas de televisión del hotel.

5. Gastronomía local: Es el ‘must’ de la temporada. No puede faltar en ningún hotel. Cada vez son más los chefs que apuestan por trabajar en hoteles de prestigio. La cocina creativa sigue a la orden del día, sin embargo, otro gran número de hoteles, sobre todo independientes, apuesta por los alimentos simples, sanos y locales. Hay hoteles que ofrecen menús genuinos, interesantes, muy locales y altamente sabrosos.

6. Promover redes sociales e Instagram: No hay nada como una alta valoración en redes sociales y generar actividad en ellas, especialmente en Instagram. Los hoteles están creando espacios ‘instagrameables’ para incitar así a los huéspedes a hacer fotos.

7. Decoración simple, inclusiva y local: Los diseñadores del hotel no pueden descansar. Tienen que estar continuamente en cómo mejorar habitaciones y zonas comunes. Todas las habitaciones son diferentes, ya sea por los cuadros, por los muebles… o incluso en su distribución. La tendencia es que los huéspedes sientan que están en una habitación personalizada. Simple antes significaba hogareño. Ahora, se traduce por comodidad máxima, en tonos grises, negros y tostados, para que la persona destaque. La habitación debe jugar un papel secundario respecto al huésped.
Les comparto el link de la nota:

Tendencias hoteleras 2019

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